Posts Tagged ‘voice over talent’


Voice Over Production: How to Get High Quality Voice Over Productions for Your Media!

September 4, 2012

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Determining The Various Kinds Of Voiceovers

September 23, 2010

Voice-over talents usually specialize in a particular type of voice over, which include radio scripts, TV commercials or corporate voice-over scripts. As outlined by James R. Alburger, author of the book “The Art of Voice Acting: The Craft and Business of Performing for Voice Over”, the majority of people exclusively think about commercials whenever they hear the phrase “voice-over scripts.” Nowadays, voice over scripts are used for not just tv and radio ads. Voice overs have grown to be an indispensable component of giving presentations for mass media, the net, corporate and business marketing materials, and to advertise certain events. There are different categories of voice over artists, and every character necessitates very special narration and on-the-air conversational skills.

In the radio industry, voice-over artists are widely used to create commercials, promotional materials, and radio DJ clips. For television, voiceovers are used for news clips, commercials, promotional videos and on-air segments to introduce news anchors along with other TV hosts. The marketing promotions unit of the television station usually deals with the on-air campaigns of voice over segments.

In the corporate and business community, voiceovers are commonly utilized to create training materials, online presentations and promo videos. Voiceovers can also be used to create marketing presentations, video demonstrations intended for trade shows, conferences, as well as for training purposes. Sometimes, a voice-over artist is used to produce a compilation of telemarketing information scripts or to narrate the voice over prompts for incoming callers. Retail stores may produce voice over scripts to announce in-store sales.

In the motion picture sector, voiceovers are used to launch any segment, or to provide narration. Voice-over artists used to accomplish this type of work normally have some experience working with films and cartoons, and may be expected to modify their style to be able to perform a particular character.

Various other in-demand areas for voice-over artists includes the making of audiobooks, online streaming audio tracks and internet media presentations. These are all fast-growing areas of the world wide web that need a professional voice to create the programming, and voice over artists that are hired for most of these contracts will often have professional voice-over training.


Key Traits Of Great Voice Over Talent

February 24, 2009

When marketers make the decision to hire voice over talent, they aren’t looking for just anyone – they’re looking for a professional. It’s certainly true that the right voice actor or actress for your project can boost the effectiveness of your marketing tremendously, but that means that you must put forth the effort the separate the wheat from the chaff and choose the candidate who is really the best fit for for the job. No matter the exact nature of your project, there are are several key traits that you will want to find in a professional voice actor.

These are seven of the most important traits to look for when interviewing voice over talent:

1.He or she has a believable voice. Though there is certainly a place for exaggerated narration in the style of an announcer or newscaster, you’re generally going to want an actor or actress who can perform naturally in a wide range of vocal styles.

2.The voice over has the right pitch and tone. Voice over artists are constantly practicing different pitches and tones of their voice so that they can create their own ‘music.’ This ensures that their voice stands apart from the rest; take the time to listen for distinct characteristics that make them different from other actors and actresses.

3.High-quality demo tapes. The tapes you receive from potential voice actors and actresses will be a great asset to you once your face-to-face interviews are over. Take advantage of the snapshot of an actor or actress’s work that these tapes provide, and use this insight in making your final decision.

4.Versatility. This is fairly self-explanatory; a truly skilled voice over professional will have the skill and talent necessary to perform well in a wide variety of dissimilar projects. Whether authoritatively reading off facts and figures, or attempting to make listeners laugh, a true professional will shine.

5.He or she exhibits a good vocal flow. In everyday speech, most of us stop and start erratically, and do not have much control over our speed. In the case of a professional voice over artist, this should not be so – a voice actor or actress should be able to speak in a fluid manner.

6.He or she can provide you with references. You should always ask for references from potential voice talent, and, furthermore, you should always take the few minutes necessary to look into them. Don’t underestimate the importance of this part of the interviewing process.

7.Energy, enthusiasm, and stamina. Those with experience in voice over know that it it is never a matter of simply reading a few lines and collecting a paycheck. Your voice actor or actress should be able to withstand the sometimes lengthy series of takes required to get it right, without becoming either mentally or vocally fatigued.

Interviewing potential voice talent may, at times, feel tedious, but in reality it is a key factor in the success of your project. If you can find a voice actor or actress with all of the aforementioned traits during the interview process, you will save yourself a lot of time and trouble down the road.


Narrations and jingles can have a strong impact on customers!

April 7, 2008

In today’s fast-paced world of internet communication it’s easy to forget about the success of “old-school” advertising. Today, marketing is driven by websites, blogs and email; such as, podcasts, vlogging, and multimedia on the internet. This means your business needs a marketing strategy that includes voice overs, creative photography, and videos.

Before the internet and T.V., the world tuned into the radio to get their daily news as well as the advertisements that accompanied them. Voice over actors were in high demand back then since many businesses turned to radio to advertise and promote their products and services. By the time T.V. arrived, everyone was already used to ‘hearing’ a lot of advertisements; television took this to a whole new level with images and even more sound.

Fast forward 50 years and the public is turning to a new medium for entertainment and information; the world wide web has grown to become one of the leading technologies for marketing and advertising, and encourages many people to simply read pitches and sales letters as oppose to listening to them. Never the less, this is quickly evolving with the introduction of other multimedia such as online video, podcasting across the internet.

Now that podcasting and blogging are becoming ubiquitous, every company needs a powerful message that sticks with listeners and readers so they can remember the brand for the long-term. The same effect that the radio had on the listening audience in the 1050’s is coming back in full swing with online advertising, video commercials, and podcasts. Voice actors and actresses now play an important role in delivering your business’s marketing message, slogan, and can even elevate your brand. Hiring the best voice over talent (with the assistance of a voice over agency) is a simple approach to creating advertisement that attracts new prospects immediately.

Voice talent can be applied to little commercials, introducing products on a web page, podcasting, or creating a radio ad. If you’re thinking about producing a television commercial, you will need a voice over actor to perform the narration so that it is professional and produces the type of result you need.

For businesses that want a competitive edge on the web – voice overs are becoming more and more vital to their success. Musical narrations, songs and jingles can still have a strong impact on customers and visitors, and are necessary when you’re advertising on the radio as part of your marketing plan. Introducing voice overs into your advertising messages helps to strengthen your brand, create an identity, and even build stronger relationships with new customers.

As more people turn to audio and video segments on the web, print advertising may have less and less impact. Why bother investing your marketing budget in an area where people are evenpaying attention? Commercials and audio segments that are produced with voice actors can produce the result you desire to make your marketing message soar above from the competition.


Sooner or Later You’ll Need A Voice Over

January 22, 2008

From TV commercials and radio-ads, locating the best voice over talent for your marketing and image is crucial part of your marketing efforts. A voice over plays a role in educating, persuading, entertaining, and creating interest from your target-market. No matter what kind of advertisement or message you are looking to promote, a voice over artist can assist you in creating the dynamic message you need.

Locating the best match for your voice over artist is essential in modern societies competitive market; you must create and advertising message that resonates with your clients and helps to ensure that your business stands above the competition. The hiring process can be lengthy, but finding a voice talent agent can help make it easier to locate the best fit. Still, there are several ways to find someone who can assist you in developing the right marketing and advertising message you need. These are some basic do’s and don’ts when hiring voice over talent for your marketing campaign.

Do request references. Learning how the voice artist has worked with other companies and clients can supply some wisdom on how well they might fit with your company’s goals and objectives.

Don’t listen to only one example. Ask for at least three to five different samples that show how flexible and adaptable the voice over talent may be. Professional voice over artists should be able to create a bunch of voice overs and customize their style to meet the needs of your desired communication.

Do request more than the initial interview. The first interview may just be to cover the person’s qualifications and learn about their background. The second and third interview may include some additional evaluations, so plan ahead and create a series of interviews to focus your choice.

Don’t skip the talent that’s online. Many talented voice over artists can now be found online, and have developed their own webpage and portfolio for your review. This can make hiring much easier, and you will have a far greater understanding of their background with the audio files and related-links that are available on their website.

Do select a voice that complements your target audience. Customers in your target market are much more likely to resonate with someone who sounds like their own neighbors and coworkers. Take the time to locate at least three unique qualities or characteristics of your target market, and look for voice over artists with the same traits.

Don’t forget to request ask for demo tapes or CDs. You can review these after your meeting, and having them around can help you compare them to all the other voice artists with ease. Keep track of those demo-tapes and audio snippets so you can do an ‘apples to apples’ comparison when it comes time to choose your finalist.

Choosing the right voice talent is vital part of presenting your sales messages, and you will need to do some research in your market to determine what your clients will resonate the most with. Finding a voice over artist with experience can make the process of developing your project much nicer; make the time to interview and review each candidate to determine just the perfect fit for your needs.


Voice Overs Command Authority For Your Business

November 2, 2007

Think about it logically, you know how important it is for your commercial or presentation to have the correct voice behind it. After all, voices are a great tool. Even though they often take a backseat in our minds to the way a person looks, without the right voice, looks ain’t nothin’. And if the voice is all a person has to go on – for instance, in a radio commercial – then the voice becomes the most important thing in the world.

A person who comprehends just how to use their voice can control another person just by speaking. This is a startling concept the first time you consider it, but when you consider some of the most famous voice over talent in the world, you will understand how true that is. Consider, for example, the actor Michael Wincott.

He’s a good-looking guy, but of course in the world of acting that doesn’t mean a whole lot. It’s just too common. But this guy gets role after role after role based on the power of his voice. He has a voice that can keep you looking over your shoulder, long after the movie is over, because you’re just a little worried that the latest Michael Wincott character may just be waiting to pounce. Remember the movie, The Count of Monte Cristo? He was the warden with the whip and the gravelly voice. Fans of the movie weren’t quite sure which was more frightening, the whip – or that voice. That voice is what gets him contracts.

Consider, also, Clint Eastwood. Of course, that unflinching, squinty stare of his is something to write home about. But what do people do when they’re attempting their best Eastwood impression? They give some love to the stare, but mostly they love the way he said, “Come on punk. Make my day.” Like Wincott, Eastwood has a gravelly characteristic in his voice. But once upon a time, he knew where all the pauses were supposed to be, and that made him something worth watching. He was worth watching because he was worth listening to.

Another actor who knew what to do with his voice was Marlon Brando. Now this guy had a nasally cotton-mouth voice that, untrained, would have grated on the ear. But he became an actor. He learned how to speak. He took something that stood out and made it a trademark. The rest, my friend, was timing. When he said, “I made him an offer he couldn’t refuse,” as the Godfather, he didn’t just say a cleverly written line – he said it with emphasis. With weight. What we are responding to isn’t something these guys do because of who they are. They’ve had training. Therefore, when they delivered those lines, the audience never knew what hit them. But they knew that it was important.

Unfortunately, Michael Wincott, Clint Eastwood and Marlon Brando won’t be available for your project, but they make great models to study when you are studying about how voices affect potential customers. You want to use some of the same principals in selecting your voice actor, or in deciding whether to use one. You are not the only business-person with a message for the public. There are thousands of other messages out there as well. You will have to seduce listeners, and that means getting and holding on to their attention. A powerful voice can do that.