
Use a voice-actor to announce yourself!
March 6, 2008The work of voice-over artists is everywhere. In fact, your world is filled with it, and chances are, you don’t even notice it. At least you didn’t before you started thinking about hiring one of them. If you’re wondering why you never thought about voice actors before, it’s because you typically aren’t supposed to. One of the most interesting things about being voice talent is the ability to grab someone’s attention while simultaneously redirecting their attention from yourself to the product or service being sold. That might sound a bit odd when you start to actually think about it, doesn’t it? If you attempt to create these results yourself, you’re going to end up drawing the listener’s attention to you and off of your service, which is not good. That’s the main reason you want to hire a professional if you are in need of a voice over.
Consider the large number of places that voice overs wind up, and that is after crossing off television promotions and jingles. But you can use voice talent to introduce your event or your commercial website. Heck, you can even use a voice-actor to announce your personal website if you want it to be known badly enough. Many people those types of projects for themselves. Perhaps it is because they do not think of them as important enough to hire an actor. In that case, why are they doing it at all? If it is worth your attention, it is worth doing right.
For example, if you want to produce an audio book, why would you even think about voicing it yourself – unless, of course, you’ve got a professional-grade talent. And most people simply don’t. Then there are corporate videos and educational videos, which are very useful and can be highly lucrative – if done properly. If you have a good script, and people enjoy hearing the speaker, then you have a message that can bring you a measure of success. But if people can’t stand hearing the voice for one reason or another, then you are out of luck.
“But I’m talking to people with this voice all the time!” you may say. That may be true, but people can deal with a lot more in person than they will put up with on a recording. And are there people paying to actually to have you speak at this point? Probably not. If they are, then stop reading here. This article is not for you.
You could be of the opinion that hiring an amateur or doing it yourself will save you some dough. In the beginning, yes, but if this is a business venture, it will actually cost you money in the long run. Sounding cheesy can cost you the respect of the buyers you’re attempting to impress. Customers are more likely to spend their money with people who give them the appearance that they know what they’re doing. If they hear you confused in a voice over, as so many wannabes do, then they’re going to reconsider spending their money with you.
