Reaching Your Buying Audience With a Voice Over
February 11, 2008
Reaching your buying audience is the main purpose of your marketing plan, but knowing which avenues will work is often a bit of a crap shoot. Now that webinars, online advertising, and podcasts are creating new avenues of communication, more businesses are developing high-impact slogans and messages to increase the presence of their brand. Television and radio advertising still offer a lot benefits, and all of these sales and marketing channels are enhanced with the use of a voice over.
Combining voiceovers to your advertising campaign will help to differentiate your brand and create a unique message. Whether you are intending to persuade your buyers to buy something, deliver news, or just entertain an audience, a voice over can deliver your message in a unique way. An effective delivery of you message assists in creating a powerful presence for your company; think about how effectively a slogan, a jingle, or just one sentence can work it’s way into pop culture. Having the right voice behind the message will definitely make or break your sales and marketing campaign.
The 1st thing to think about with a voice over is what your target market is like. Consider profiles like age, ethnic background, and location. If you’re marketing to customers in the South, for example, you may choose talent and advertising concepts that have key elements of Southern culture and a Southern accent. When your clientèle can resonate with the tone and message, they are much more likely not to forget the message, slogan, and most importantly, your company.
The second idea to ponder is how you will hire the most appropriate voice over talent. Voice over actors might be represented by an agent, or they might have developed their own website and profile online. Some voice over artist directories will also help you narrow down your quest; these can be searched by keyword, age, type, and background so you can find a strong match with very little effort involved. If you do decide to use a talent agent, you might paying a fee for services. Still, the agent can help you to track down a professional voice over actor with experience in the field, and also a good list of recommendations.
The 3rd thing to consider is how long you will need to contract your voice artist for. If your’re creating a marketing strategy that involves various sales messages and advertising for longer periods of time, you’ll want to develop a contract with your talent. Since you don’t want to continuously switch voice artists and ruin the true “voice” of your image, think of how you will negotiate payment for the long-run, and count on hiring the talent for more than just one project at a time. In many cases, costs can be negotiated, and you can research current fees online in order to make a compelling offer.
Voice over actors are a great way to enhance your image and create a professional image with your marketing campaign. From online-radio to online webinars, voiceovers play a critical role in delivering the right message to your customers.
